PAID TRAFFIC THAT ACTUALLY WORKS
Smarter Google & Meta Ads
that scale your business.
Pmarketing builds performance-focused campaigns that turn ad spend into real leads, bookings and sales – not just impressions and clicks.
WHY SMART PAID ADS MATTER
Paid ads shouldn’t be a gamble – they should be a growth engine.
Most businesses run ads with weak tracking, random targeting and generic creatives. Pmarketing treats Google & Meta Ads like a performance system – from data and funnels to creative testing and budgets.
Without a strategy, paid ads become expensive experiments.
Typical ad accounts we audit suffer from the same issues:
- No clear offer or funnel – people click but don’t convert.
- Broad, unqualified targeting that burns budget.
- Too many campaigns, no structure or naming convention.
- Weak tracking – conversions, events and ROAS are not accurate.
- Random creatives with no A/B testing or learnings.
Result: high cost per lead, low quality enquiries and no idea what’s actually working.
With Pmarketing, every money in ad spend has a job.
We rebuild your ad account around a clear performance framework:
- Defined offers, funnels and conversion goals for each campaign.
- Audience research, intent-based targeting and smart exclusions.
- Clean account structure for fast optimization and clear reporting.
- Accurate tracking: events, conversions, server-side (where possible).
- Ongoing creative testing – headlines, hooks, formats and angles.
OUR ADS SERVICES
Google & Meta Ads services built for performance.
From search intent to social demand generation, Pmarketing structures your ad accounts so every campaign, ad group and creative works toward measurable results – not just impressions and clicks.
Google Ads Management
Capture high-intent search traffic when people are actively looking for what you offer across Search, Performance Max and remarketing.
- Campaigns for search, P-Max and remarketing.
- Keyword research, match types & negatives.
- Ad groups structured for clarity & fast testing.
- Bid & budget optimization focused on ROAS.
Meta (Facebook & Instagram) Ads
Turn cold audiences into customers with creative-led campaigns that mix prospecting, retargeting and retention.
- Prospecting, retargeting & retention funnels.
- Audience research & intent-based targeting.
- Creative testing across hooks, formats & angles.
- Structures built for learning and scaling winners.
Tracking, Reporting & Strategy
Make decisions from real numbers – not guesses – with clean tracking and simple reports aligned to business goals.
- Pixel, tags and conversion events configured right.
- Event mapping across forms, calls, leads and sales.
- Dashboards that highlight the metrics that matter.
- Monthly strategy calls & roadmap adjustments.
OUR ADS PROCESS
A clear, structured process built for profitable campaigns.
From audit to scaling, every step is designed so your Google & Meta Ads stop being random tests and start working as a predictable growth system.
Account & Tracking Audit
We review your Google & Meta accounts, pixels, tags and conversions to fix tracking gaps before pushing more budget.
Offer & Funnel Mapping
We clarify offers, landing pages and key actions so every click knows exactly where it should go në funnel.
Audience & Keyword Research
We build intent-based audiences and keyword sets që kapin kërkesa reale, jo klikime të rastësishme.
Campaign & Structure Build
Clean campaign, ad set dhe ad group structure për optimizim të shpejtë dhe raporte të qarta.
Creative Production & Testing
Headlines, hooks, creatives dhe formate testohen vazhdimisht për të gjetur kombinimet fituese për audiencën tënde.
Ongoing Optimization & Scaling
Ne rishpërndajmë buxhetin tek fushatat fituese, ulim CPL/CPA dhe rrisim gradualisht volum pa prishur ROAS.
BEFORE VS AFTER
See the difference a performance-focused ad system makes.
From high CPMs and random campaigns to a structured, scalable system with lower CPA and stronger ROAS — this is what happens when Google & Meta Ads are rebuilt around strategy, data and creative testing.
Expensive ads with inconsistent results
The ad account “spends”, but doesn’t generate predictable revenue or qualified leads.
- High CPMs and CPCs with no clear benchmarks.
- High CPA — many clicks but very few conversions.
- Broad or incorrect targeting that wastes budget.
- Random creatives with no A/B testing or structure.
- Weak tracking — pixel and conversion events inaccurate.
- Disorganized campaigns with no funnel or naming logic.
A structured system that turns ad spend into growth
Every euro in ad spend has a purpose — from cold audiences to high-intent conversions.
- Lower CPA with stable, predictable cost per lead/sale.
- Higher ROAS driven by clean campaign architecture.
- Smart targeting: intent-based, researched audiences, strategic exclusions.
- Winning creatives tailored to each funnel stage, tested continuously.
- Accurate tracking: events, conversions, server-side (when possible).
- Clear reporting and optimization cadence based on real performance data.
GOOGLE & META ADS
Transparent pricing based on your ad spend.
Choose between campaign-based pricing or full monthly management, depending on how much support your business needs.
PER CAMPAIGN
Pay only a percentage of your campaign budget.
Campaign Budget up to €300
20% fee
- Best for small test campaigns
- Full ads setup & optimization
- Performance monitoring
- No hidden fees
Campaign Budget €300–€1000
15% fee
- Most common business spend level
- Full funnel setup (TOF / MOF / BOF)
- Weekly optimization
- Scaling assistance
Campaign Budget €1000+
10% fee
- Ideal for high-volume campaigns
- Daily optimization & testing
- Priority support
- Scaling strategy
MONTHLY MANAGEMENT – MOST POPULAR
Ongoing optimization for steady growth.
Ideal for businesses that invest in ads every month and need consistent optimization, reporting and strategy support.
Monthly Spend up to €1000
20% fee per month
- Complete account management
- Weekly optimization
- Creative testing
- Performance reporting
Monthly Spend €1000–€2000
15% fee per month
- Advanced optimization & scaling
- Full funnel structure
- A/B testing weekly
- Monthly strategy call
Monthly Spend €2000+
10% fee per month
- Hands-on management for aggressive scaling
- Daily optimization
- Priority support
- Advanced analytics
Everything you need to know about our Google & Meta Ads service.
Budgets, targeting, results, expectations — here’s how Pmarketing builds and manages high-performance ad accounts.